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90's minimalism

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We tasked model Caspar Thomas and creative Matt Abelev with capturing Winter 25 in the spirit of a ’90s campaign. A key theme of this collection is ’90s minimalism—defined by clean lines, minimal modern shapes and a sense of confidence. The aesthetic is stripped back yet considered, where form and function meet in their purest state.

With this in mind, Caspar and Matt set out to interpret the collection through their own lens, creating a series of evocative visuals that feel both nostalgic and undeniably modern. The result is a study in restraint and ease—clothing that speaks softly but leaves a lasting impression.