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J+J Perspectives

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IN CONVERSATION WITH GEORGE LIVISSIANIS

The interior architect behind each of our beautiful our retail spaces, we sat down with George Livissianis to talk about his approach to design and the natural synergy that came about between his work and ours.

J + J: You’ve worked with Jac+ Jack for a large part of the brand’s history - can you tell us a bit about your relationship to the brand and to our founders Jac and Lisa?

GL: I met Jac & Lisa through a dear friend of ours Jackie Milijash, she was the ‘Jackie’ from Jackie’s café in Paddington which is now next door to the Jac+ Jack Intersection Store. We will never forget Jackie’s character and her ability to connect people - that’s where it all started in 2012 over a coffee at Jackie’s café..

How does the Jac+ Jack design philosophy sit alongside your own?

When I was presented the collection back in 2012 I connected with the simple, minimal, well-crafted focus of the brand. I was attracted to the ombre of colour from piece to piece. Of course, the collections have developed since but this is still the essence of the brand and its quiet luxury is aligned with my natural approach to design.

Each of our five stores tells a different story, how did you use light, texture, and materials to bring each story to life, making them unique yet connected? What are the common threads?

When we work with high street stores, we are always influenced by the streetscape, the format and how the tenancy feels. This effects the comfort for our customers, so in the first store in Paddington we introduced large format platforms which helped give our customers a buffer, something to connect them into the store without feeling ambushed by staff. I think this is important, it relates to the brand essence, its calming, its recessive, and it was an approach that we kept developing from store to store.
We then build a palette that complements the products and a way of telling the story through the details. The materials are simple and honest and our aim is to create a well-crafted store. Like the brand, the details are a highlight, so the fundamentals of how a hanging rail fixes into the wall becomes a heightened element in a minimalist approach.

Can you tell us a bit about the process when designing the next store in a series? How does this differ to a stand-alone design?

We reflect first. What works, and what doesn’t. What is still relevant to the brand as it develops, and what isn’t. most importantly, the store is influenced by the tenancy we are designing in and we try to get the best out of the existing space to tell our story.

What elements do you consider when designing a successful retail space? How do you balance product and space?

It’s all about the product- we are merely creating a backdrop… But that backdrop has to represent the spirit of the brand, so it’s how the space feels, does it capture the brand as an experience and does the product sing?

Do you have a favourite Jac+ Jack store? If so, what are the elements that draw you to it?

I think Bondi Beach is home. It has all of the details and the fit out is almost detached from the store shell so there is a nice dynamic between new and old. Shoes are optional in this store and somehow that feels just right for the brand. There is a subtle detail which is hard to pick, it’s something we experimented in Paddington where the paint finish is graded from dark to light and we applied the same technique in the wall panels in this store.

Above: Kirstie wears the Paragon Shirt in Black and George Pants in Black.